Noto — Peninsula of Traditions

Discovering the culture of Noto, shaped by the sea and traditional crafts

WHAT THE SEA RETURNS

What the sea returns — Noto, on the reviving coast

In Noto, everything comes from the sea. Winter yellowtail, Kano crabs. For a thousand years, the gifts of the sea have been brought to the morning market.

On the first day of 2024, this coast was shaken violently. The morning market burned down, the terraced rice fields cracked, and the lights of the hot spring inns went out.

And yet, water returned to the fields, and once again, fourteen hundred small mirrors reflect the sky. Under temporary shelters, the voices of merchants can be heard again. In the lacquer workshops, the quiet sound of polishing continues.

Noto is a land that awaits return, not counting its losses. Once more, it transforms the gifts of the sea into its own landscape.

Additional options

 

  • Excursion to the Wajima-nuri lacquerware workshop
  • Seafood lunch on the coast of the Sea of Japan
  • Tour and tasting at a sake brewery
  • Introduction to the culture of ama (female divers)
  • Private cruise along the Noto coastline
  • Extended stay at a ryokan in Wakura Onsen
  • Helicopter tour of the peninsula
  • Visit to the Wajima Kiriko Museum

*Please note that meals and additional options are not included in the tour price.